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1.Provide a background to the organisation.

2.Take two of the following five concepts: marketing communication, branding, digital marketing, ethics and sustainability, marketing planning

3. Use theories to reflect on their current activities in each of the two areas (focusing on the UK only)

4. Recommend how the chosen organisation can improve in both areas you have selected

5. Must include a contextualised critique of the value/usefulness of the tools and technique used. The critique must be directly related to your evaluation of the chosen organisation, not a standard critique that is available from text books or web