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ACTIVITY BRIEF FOR ASSESSMENT 1

ACADEMIC YEAR 2021 – 2022 – FALL

Course BBA312 – Decision Analysis (2CH/3ECTS)

Instructor Paulo Azevedo

Participation in all assessment activities stated in this document is required. An overall course total of 70

points is required to pass the course. Due dates and times are always in Geneva time.

Assessment 1

Description Due date and
time

Weight of
course total

Task 1.1: Discussion concerning main elements of decision
process

Assessment type: Discussion forum

Description: Given a description of a decision problem, students will
discuss and define the goal and the scope of the problem, as well as
a few feasible alternatives and at least one measure of the quality of
the possible outcomes.

For further details of this assessment task, please consult the activity
description on the relevant week of the course site.

18/10/2021 14:00 5%

Task 1.2: Quiz on decision making under uncertainty

Assessment type: Quiz

Description: Students will complete quiz concerning the different
decision criteria in problems involving uncertainty.

For further details of this assessment task, please consult the activity
description on the relevant week of the course site.

08/11/2021 14:00 5%

Main task

Task 1.3: Midterm assessment

Assessment type: Written assignment

Description: Students will provide a detailed description of a complex
business problem (real or imaginary), and provide the framework to
deal with this problem using proper decision analysis.

See sections below for further details.

15/11/2021 14:00 30%

IN STR UCT ION S

Main task

Based on a single decision problem, students should write a report that addresses the following points:

1. Describe a complex business decision problem. The problem may be real or imaginary (don’t forget to

include appropriate references if you’re using a real problem). You must provide relevant context –

why is the decision important, why is the decision process taking place at this time, etc.

2. Define and provide a reasonably detailed description of:

• the goal and scope of the decision process;

• at least two feasible alternatives;

• at least one measure or metric for the quality of the decision process outcome.

3. Describe relevant sources of uncertainty and how these may affect the decision process – is

uncertainty easy to quantify?

4. Describe possible sources of risk in the context of this decision problem.

FORMAT

Your submission must meet the following formatting requirements:

• Submit one file(s) only.

• Required file format for main submission: PDF.

• Additional file format for additional deliverables: Not applicable.

• Additional file requirements: None.

Other details:

• Font size 12

• Double-spaced

• Number of words: Between 1500 and 2500

All refencing and citations require Harvard referencing style.

LEARN ING OUT COMES

• To have an in-depth understanding of effective decision-making processes within a business context

marked by uncertainty, risk, danger, opportunity, and growth.

• To identify and apply interpretive and analytical methods and tools for effective analysis and decision-

making.

• To critically appreciate the framework of problem analysis with the context of decision-making.

ASSESSMENT CR IT ER IA

Task 1.1:

Task Accomplished (A) Proficient (B) Partially
proficient (C)

Borderline (D) Fail (F)

Discussion
Forum

Student’s
contribution is
relevant, original,
and correct from
the Decision
Analysis point of
view.

Student’s
contribution
provides a valuable
definition of goal,
alternatives, or
metrics.

Student’s
contribution is
relevant and
correct from the
Decision Analysis
point of view, with
minor errors or
shortcomings.

Student’s
contribution
provides a valuable
definition of goal,
alternatives, or
metrics.

Student’s
contribution is
relevant and
partially correct
from the Decision
Analysis point of
view, with
significant errors or
shortcomings.

Student’s
contribution
provides an
imperfect definition
of goal,
alternatives, or
metrics.

Student’s
contribution is
not relevant nor
correct from the
Decision
Analysis point of
view, with
significant errors
or shortcomings
that reveal lack
of knowledge or
analysis.

Student’s
contribution
provides an
invalid definition
of goal,
alternatives, or
metrics.

Student does
not answer or
provides
incomprehensibl
e and irrelevant
contribution.

Student’s
contribution is
not useful.

Task 1.2:

Matching question quiz:

• Faced with a specific quantitative problem, students must link one of four “decision criterions” with

matching solution to the problem.

• Each correct answer is worth 25 points.

• There are no deductions or penalties for wrong answers.

Main task (Task 1.3):

Criteria
Accomplished

(A)
Proficient (B) Partially

proficient (C)
Borderline (D) Fail (F) Weight on

assessment

Problem
description

The business
decision problem
is
comprehensively
described. The
relevance and
importance of the
decision process
is well established
and justified. The
perceived
advantages and
disadvantages of
each possible
choice are clearly
outlined.

The business
decision problem is
well described. The
relevance and
importance of the
decision process is
established and
justified. The
perceived
advantages and
disadvantages of
each possible
choice are outlined.
Minor shortcomings
and/or incoherent
statements affect
the quality of the
description.

The business
decision problem
is described with
significant
shortcomings. The
relevance and
importance of the
decision process
is established but
not well justified.
The perceived
advantages and
disadvantages of
each possible
choice are not
completely clear.
Important
shortcomings
and/or incoherent
statements affect
the quality of the
description.

The business
decision
problem is
affected by
serious
shortcomings.
The relevance
and importance
of the decision
process are not
clear. The
perceived
advantages and
disadvantages
of each possible
choice are not
clear. A
generally
confusing
description is
given.

The
description
does not
correspond to
a proper
business
decision
problem.
Relevance of
decision
process is
missing.
Alternatives
or choices
are not
correctly
described.
description is
given.

40%

Decision
Analysis
Framework

The framework for
the decision
analysis process
has been correctly
and logically
established. The
scope and the
goal of the
decision process
are clearly
identified. Different
feasible
alternatives are
outlined. At least
one relevant
metric for
measuring the
quality of the
decision process
outcome is
identified.

The framework for
the decision analysis
process is generally
correct and
coherent. The scope
and the goal of the
decision process are
clearly identified.
Different feasible
alternatives are
outlined. At least
one relevant metric
for measuring the
quality of the
decision process
outcome is
identified. Minor
shortcomings, such
as missing
alternatives or the
inclusion of
unfeasible
alternatives.

The framework for
the decision
analysis process is
partially correct.
Important errors or
shortcomings
affect the
definition of the
scope and the
goal of the
decision process,
feasible
alternatives,
and/or metrics for
measuring the
quality of the
decision process
outcome.

The framework
for the decision
analysis process
is affected by
serious
shortcomings.
Scope, goal,
alternatives
and/or metrics
are not always
properly defined
or are not
coherent with
problem
description.
General idea still
comes across.

The
framework for
the decision
analysis
process is
missing or
generally
incorrect and
incoherent.
Scope, goal,
alternatives,
and metrics
are not
properly
defined, or
are not
coherent with
problem
description. If
provided,
framework is
not useful in
the context of
decision
analysis.

40%

Description
of
uncertainty
and risk

Relevant sources
of uncertainty and
risk are described.
The nature and
importance of
these uncertainties
and risks are
analyzed. The
possibility of
quantifying these
uncertainties and
risks is addressed
in a coherent and
well supported
manner.

Relevant sources of
uncertainty and risk
are described. The
nature and
importance of these
uncertainties and
risks are analyzed
with minor
shortcomings. The
possibility of
quantifying these
uncertainties and
risks is addressed in
a generally correct
and justified
manner.

Relevant sources
of uncertainty and
risk are described.
The nature and
importance of
these
uncertainties and
risks are analyzed
with important
shortcomings. The
possibility of
quantifying these
uncertainties and
risks is addressed
but the reasoning
is partially
incorrect.

Relevant
sources of
uncertainty and
risk are partially
or incorrectly
described. The
nature and
importance of
these
uncertainties
and risks is not
completely clear.
The possibility of
quantifying
these
uncertainties
and risks is not
addressed or is
incorrectly
analyzed.

No proper
sources of
uncertainty
and risk are
described.
The nature
and
importance of
these
uncertainties
is not clear.
The
possibility of
quantifying
these
uncertainties
and risks is
not
addressed or
is incorrectly
analyzed.

20%