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ACTIVITY BRIEF FOR ASSESSMENT 2

ACADEMIC YEAR 2021 – 2022 – FALL

Course BCO217 – Digital Business (2CH/3ECTS)

Instructor Manal Negmeldin

Participation in all assessment activities stated in this document is required. An overall course total of 70

points is required to pass the course. Due dates and times are always in Geneva time.

Assessment 2

Description Due date and
time

Weight of
course total

Task 2.1: Discussion forum about successful E-commerce store

Assessment type: Discussion forum

Description: Write about of E-commerce stores you used before and
see it useful and objectives of the task to search and study different
E-commerce stores. Write about their UI/UX, customer experiences,
how easy is the purchasing process, the return and exchange police,
and the quality of their images…etc.

For further details of this assessment task, please consult the activity
description on the relevant week of the course site.

02/11/2021 14:00 5%

Main task

Task 2.2: Midterm Assignment

Assessment type: Video and/or audio presentation

Description: Build a presentation about the E-commerce store you
are going to build, what is the process of building an e-commerce
website/app, the target segment for the website/app the UI/UX
features, wireframe, site map, template you are going to choose,
what are the features list on this website. Then record a video
presentation about new E-commerce for consumer good company.
The objectives of the task is to show the ability to follow the steps to
build an E-commerce website or mobile app.

See sections below for further details.

16/11/2021 14:00 25%

IN STR UCT ION S

Main task

Assume you are the manager responsible about building a new e-commerce website/app for a pure E-
commerce company, what are the steps to build a successful website based on customer centricity and study
of customer behaviors? Build a presentation with the steps to build the E-commerce website/app, and create a
video of your presentation.

FORMAT

Your submission must meet the following formatting requirements:

• Submit one file only.

• Required file format for main submission: PowerPoint presentation (.pptx).

• Additional file format for additional deliverables: URL link to a video and/or audio file on OneDrive

(see separate instructions on ‘How to submit a video presentations’ pdf in the ‘Resources’ section.

• Additional file requirements: Type additional requirement info or “None”.

Other details:

• Font size 12

• Double-spaced

• Number of words: not specific

All refencing and citations require Harvard referencing style.

LEARN ING OUT COMES

• Understand the strategy behind building e-commerce

• Understanding the steps of building a website with customer centricity

ASSESSMENT CR IT ER IA

You will be graded upon the knowledge reflected from the class, the structure and connections of ideas,

collaboration of your work, following the deadline, visuals used in the presentations, and the quality of content.

Task 2.1 – Rubric: discussion forums

Criteria Accomplished
(A)

Proficient
(B)

Partially
proficient (C)

Borderline (D) Fail (F) Weight
on

grade

Content
knowledge

Discussion
promotes
sophisticated use
of content. Posts
demonstrate
participants’
mastery of content
knowledge. This is
evidenced by
extensive use of
concepts and
terminology
across most or all
posts/threads.
Examples depict
understanding of
concepts and are
clear and
accurate. Posts
engage concepts
critically.

Discussion
promotes basic
use of content.
Posts
demonstrate
participants’
adequate
understanding of
content
knowledge. This
is evidenced by
use of concepts
and terminology
across some
posts/threads.
Examples depict
understanding of
concepts and
are clear and
accurate.

Discussion promotes
uncertain or
misguided use of
concepts. Posts
demonstrate
participants have not
fully grasped content
knowledge. This is
evidenced with only
some use of
concepts and
terminology across
posts/threads.
Examples are
correct with some
details.

Discussion
promotes use of
content that lacks
coherence. Posts
demonstrate
limited
understanding of
content
knowledge. This is
evidenced with
little or no use of
concepts and
terminology across
posts/threads.
Examples are
correct with few
details

Discussion does
not promote
basic use of
content. Posts
do not
demonstrate
participants’
adequate
understanding of
content
knowledge.
Examples do not
depict
understanding of
concepts and
are unclear and
inaccurate.

20%

Connection Posts connect to
the
assignment/previo
us posts by
addressing most
or all its
components and
linking them to
course material or
topics learned.
Posts draw
insightful links
between course
content and
professional
practice, with a
detailed
explanation of
participants’ own
professional
practice.

Posts connect to
the
assignment/prev
ious posts by
addressing
some of its
components.
Relevant course
topics are
mentioned with
connections to
course material
or topics learned
with some
details/elaborati
on. Posts draw
links between
course content
and participants’
own professional
practice, with
some
elaboration still
needed.

Posts do not
connect to the
assignment/previous
posts and address
few components of
the
assignment/previous
post. Relevant
course topics are
mentioned with very
few connections to
course material or
topics learned, or
with no details or
elaboration. The
participants rarely or
never mention their
own professional
practice.

Posts make only
minimal reference
to the
assignment/previo
us posts and
address hardly
any components
of the
assignment/previo
us post. Relevant
course topics are
mentioned with
very limited
connections to
course material or
topics learned, or
with minimal
details or
elaboration.
Participants’
professional
practice is not
mentioned.

Posts do not
connect to the
assignment/prev
ious posts by not
addressing of its
components.
Relevant course
topics are not
mentioned with
connections to
course material
or topics learned
with some
details/elaborati
on. Posts do not
draw links
between course
content and
participants’ own
professional
practice, with no
elaboration.

20%

Collaboration Discussion across
the posts serves
to build new ideas
or stimulate
further insight.

Posts mostly
point to areas of
agreement or
disagreement
and asking

Posts are disjointed. Little attempt is
made to respond
to previous
comments and/or

Posts do not
point to areas of
agreement or
disagreement
and do not ask

20%

clarification
questions about
previous posts.

discussion
questions.

clarification
questions about
previous posts.

Timeliness Participants show
a lot of initiative by
posting replies or
comments within
days. Participants
invite peer
responses and
engage in
meaningful
interaction in the
discussions.
Discussion ends
by a deadline (e.g.
end of that
module).

Participants
show some
initiative by
posting replies
or comments
within one week.
Participants
invite responses
from
classmates.
Discussion ends
by a deadline.

Participants show
little initiative by
posting replies or
comments after
more than one
week. Participants
suggest few ideas
that encourage
responses.
Discussion among
participants begins
late or not at all (e.g.
instructor must
prompt them when
the module is over).

Participants show
no initiative by
posting replies or
comments after
more than one
week. Participants
suggest no ideas
that encourage
responses.
Discussion among
participants is very
limited.

Participants do
not show any
initiative by not
posting replies
or comments
within one week.
Participants do
not invite
responses from
classmates.
Discussion does
not end by a
deadline.

20%

Conventions Overall,
participants follow
online
conventions,
extend courtesy
towards fellow
participants by
being respectful,
polite and
adopting a
positive tone in
posts. Participants
compliment and
provide
constructive
feedback to
previous posts.

Overall,
participants
follow online
conventions,
extend courtesy
towards fellow
participants by
being respectful,
polite and
adopting a
positive tone in
posts.

Overall, participants
do not always follow
online conventions
and occasionally do
not extend courtesy
towards fellow
participants, make
curt responses or
use a slightly critical
tone in posts.
Participants
sometimes do not
acknowledge
previous posts.

Overall,
participants
sometimes follow
online conventions
and at times lack
courtesy towards
fellow participants,
make curt
responses or use
an overly critical
tone in posts.
Participants often
do not
acknowledge
previous posts.

Overall,
participants do
not follow online
conventions,
lack courtesy
towards fellow
participants by
being
disrespectful,
impolite and
adopt a negative
tone in posts.
Participants fail
to acknowledge
previous posts.

20%

Task 2.2 – Rubric: Presentation

Criteria Accomplished
(A)

Proficient (B) Partially
proficient (C)

Borderline
(D)

Fail (F) Weight
on

grade

Visuals Professionally
designed.
Attractive,
relevant and add
to understanding.
Support the
development of
the presentation.

Professionally
designed but
there are too
many (some
irrelevant) or
are missing.
Support the
development of
the
presentation.

Visuals are well
designed.
Generally, they
support the
argument, but
some are
irrelevant or
unclear.

Visuals are
mundane and
not always
relevant to the
presentation
development.
Fewer than five
spelling
mistakes.

Visuals are
poorly
designed,
containing
only words
and are used
as notes. More
than five
spelling
mistakes.
Relevance is
not clear.

50%

Content The content is
clear, well
developed and
interesting.
Conclusions are
clearly justified.
Appropriate
language style
and shows
thorough, in-depth
understanding of
the subject area.

Competent
development of
content
showing in-
depth
knowledge of
subject area.

The content is
clear showing
knowledge of
the area.
Improvements
would help to
justify
conclusions.

The content is
generally clear
but there are
gaps in the
development
or information
which is not
relevant is
given too much
importance.

The content is
a simple
repetition of
written work
with no
amendments
to language or
style. The
development
is confusing
and does not
justify the
conclusions.

50%

AD DIT ION AL INFO RMATION

None