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Question Description


For this activity, prepare a reflection paper, and consider the conceptsthat you have learned during your readings. Think about what you understandcompletely and what did not quite make sense. The purpose of this assignmentis to provide you with the opportunity to reflect on the material you haveread and to expand on it. This is not a summary.

In the Unit I introduction to this course, Theodore Levitt’s remarks aboutthe contrasting needs of the seller and the marketer were shared. Levittdescribed how satisfying the needs of the customer is now the pathway tomarketing success. This concept and others related to the four Ps of product,price, promotion, and place were further explored throughout the units. Forthis reflection paper, respond to these three prompts:

  • Reflect on how this introductory marketing course has changed yourview of how the field of marketing works.
  • What was the most surprising thing you learned? What do you need tolearn more about?
  • Do you see the rise of consumer power through evolving changes intechnology? If so, how? If not, why not?

Your reflection paper must be at least four pages in length and formattedaccording to APA guidelines. If you use any paraphrased or quoted material,you must have accompanying in-text citations and references. Title andreference pages do not count toward the minimum length requirement.