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Case Analysis: Bank of America’s Acquisition of Merrill Lynch

Read the case, “Bank of America’s Acquisition of Merrill Lynch” on page 702-718. Use the case analysis format provided below to address to identify the problems and provide several suggested solutions that the Bank of America executive team can review for possible implementation.

Be sure to identify "identify 2 to 3 problems" and "develop 2 to 3 possible solutions to the problems identified", and use this as the focus for making your case in the case format. Note: The case questions provided at the end of each case can be used as an insight to what the problems might be; so be sure to investigate the case carefully.

Case Format

I. Write the Executive Summary


One to two paragraphs in length


On cover page of the report


Briefly identify the major problems facing the manager/key person


Summarize the recommended plan of action and include a brief justification of the recommended plan

II. Statement of the Problem


State the problems facing the manager/key person


Identify and link the symptoms and root causes of the problems


Differentiate short term from long term problems


Conclude with the decision facing the manager/key person

III. Causes of the Problem 


Provide a detailed analysis of the problems; identify in the Statement of the Problem


In the analysis, apply theories and models from the text and/or readings


Support conclusions and /or assumptions with specific references to the case and/or the readings

IV. Decision Criteria and Alternative Solutions


Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)


Include two or three possible alternative solutions


Evaluate the pros and cons of each alternative against the criteria listed


Suggest additional pros/cons if appropriate

V. Recommended Solution, Implementation and Justification


Identify who, what, when, and how in your recommended plan of action


Solution and implementation should address the problems and causes identified in the previous section


The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action


Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work

VI. External Sourcing


2 to 3 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues.  This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues Identify.

The requirements below must be met for your paper to be accepted and graded:


Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.


Use font size 12 and 1” margins.


Include cover page and reference page.


At least 80% of your paper must be original content/writing.


No more than 20% of your content/information may come from references.


Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.


Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.