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Question Description

Your group will submit a brief concept paper(2-3 pages) prior to the business plan that outlines major aspects of the business plan. The business plan brings together concepts from the text and lecture

My part in the group is the Management Team I want you to write half a page will be good I will also uploaded the group work they have done until now


Product: Canned Matcha Latte

Brand Name: Oomami Matcha

  • Natural agave (blue agave) : Sweetened
  • Unsweetened
  • Offer milk alternatives (singles in the fridge, 4 packs on the shelving)
    • More shelf stable
    • Oat or almond milk

Target Market:

  • Health conscious
  • active/busy
  • Workforce age range

Benefits

  • Health benefits
    • Antioxidants
    • Boosts metabolism
  • Transportable

Position of Product or Service in comparison with competitors

  • Longer shelf life than the bottled competitors
  • Trader joes, yerba mate, energy substitutes, health-conscious caffeine drinks
    • The brand Oatly released a latte in Europe however it is yet to be introduced to the US market
    • Cha-Cha Matcha is also possible competitor that has introduced a canned matcha tea rather than a latte

————— Management Team ——————-

-nutritionist

-marketing development

-focus group

-chemist