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Effectively communicating your new product or service offering is a vital part of successful marketing. If you can’t convince others within your organization, how will you convince consumers to purchase your product or service?

For this assignment, you’ll need to create a 5-minute pitch video that clearly conveys the value and benefits of your new service offering. Think of it as your chance to convince the CEO–and CFO–to fund your idea.

Suggestions for inclusion:

  • Brief overview of the product or service
  • WHY it’s a good opportunity for your organization
  • HOW it differentiates from the competition
  • WHAT your pricing strategy will be
  • WHEN (and HOW) you will measure results

Your presentation MUST be professional.