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Elevator pitch

This assignment is to come up with an elevator pitch according to those rules.

The two items to submit are an executive summary (pdf or Word file), and a “powerpoint” (a slide deck or screen capture).

An executive summary is a generally longer form of introduction. It has the same info as the introductions I’ve described (problem, task, purpose, findings, implications, recommendations) but usually a little longer, typically a page. However, they are asking for two paragraphs, so you could use the 2 paragraph form described in this class.

You also need to put together a 5 slide powerpoint. A good technical presentation usually avoids “fancy” slide transitions. The competition calls this a “2 minute powerpoint”. I think that means for the competition you have to do more than the slides – you have to create a video presentation. For this class, a screen capture showing the slides with audio will be more than sufficient. (You could do this with zoom).

Slides should be relatively simple. The “7×7” rule says text slides should have no more than about 7 bullet points and about 7 words per line. That is not a strict rule (you can have 8 words on a line) but you should not put paragraphs on a slide. Images should be relevant to the slide and referred to either by the text or your verbal presentation. Do not use images purely as decoration. “Generic” images to illustrate an idea are OK, just don’t go overboard. If you have important numbers to convey (costs, profits, quantified benefits), put them on the slide. It’s risky to only convey numbers verbally, as they can be missed or forgotten.
Two minute PowerPoint/other visual Presentation of the Venture
and a short executive summary (maximum of 2 paragraphs)

Your Two-minute PowerPoint must include the following 5 elements:

1. Description of the idea (product/other offering) – Emphasize the innovation or the uniqueness of your idea

2. Description of current and potential competition (similar products/services available) – Also, what about your product/service that is better.

3. Description of potential market/beneficiaries – Its size and potential growth

4. Describe the team

5. How you will make money/receive funding (for non-profit) and how much

The overview section

The overview section contains certain classes of information. All but the shortest writing has
some overview section, though the overview may take different forms, such as an abstract,
introduction, or executive summary. Some of these forms may omit one or more classes of

Problem – What is the issue of concern to the organization that this writing is about
Significance – How important is the problem
Task/Role – What aspect of the problem is this about, and if a task was given, is it complete?
Purpose – What is the purpose of this piece of writing

Actions taken – What was done in response to the task/role
Findings – What were the immediate results (should also respond to the task or role)
Implications – What do the findings imply that might not be immediately obvious
Recommendations – If appropriate, what does the writer recommend based on the findings

Here is an example of a two-paragraph overview from a lab report. The first paragraph is
background or context (mostly) separate from you. The second paragraph is your response.

The Real Blowers, Inc., has received an urgent request from NASA to determine if miniature
blowers could be used to cool circuitry on their spacecrafts. Due to the tight time constraints,
you have asked us to test and analyze the performance of an existing large prototype blower
and scale the results to the needs of NASA. Specifically, you have asked that we determine the
dependence of the pressure rise on blower speed and flow rate, determine how the flow rate
affects the head coefficient and efficiency, and determine what flow rate would be possible
from a blower operating at the same speeds as tested, but with a diameter of 1 inch rather than
5 inches. We have completed these tasks. The purpose of this report is to provide the results,
conclusions, and supporting documentation of our tests on your large prototype blower, and to
provide the scaled down performance for NASA’s requested miniature blowers.

We have found all of the requested information on the dependency of the pressure rise across
the blower on blower speed and flow rate, the effect flow rate has on head coefficient and
efficiency, and the maximum flow rate possible through a 1 inch blower of the same
configuration as the tested unit. The pressure rise initially increases with increasing flow rate,
peaks, and then decreases. Increasing blower rotation speed also results in the pressure rise
increasing. The head coefficient initially increases with flow coefficient, reaches a peak, and
then decreases. Blower efficiency increases with flow coefficient. The maximum achievable

flow rate in a 1 inch impeller diameter blower is 858 ± 31 cm3/s. A sampling of calculated
values can be seen in Table 1 below. [With Table 1 following]

Here is a task letter:

To: Interns

From: Paul Kominsky, Director
Ann Arbor Association Advancing STEM

Subject: Suggestions for engineering outreach

Date: 7 September 2021


AAAASTEM is interesting in supporting outreach to K-12 and is looking for ideas to encourage
students to engineering. We are interested to know two things: first, what interested or
motivated you to go into a STEM field in college, and second, what you think an outside
organization could do in a K-12 environment to help motivate or support students like you to go
into STEM fields and engineering in particular.

Please provide a brief response by 15 September 2021.


For this assignment, you are ONLY writing the header (to/from/subject/date) and the overview.
The overview should contain two paragraphs following the example earlier (involving Real
Blowers, Inc.). The first paragraph uses information from the task letter. The second paragraph
provides any actions taken, findings, implications and recommendations.

Format: Please try to follow the format of the task letter as an example. Specifically, I prefer
single spaced block paragraphs, no indenting, left justified, right ragged. (MS Word defaults to
1.5 spacing and that will be OK, but not double spacing.) Also use a “serif” font such as Times or
Times New Roman.

Serifs are the squiggles on letters. Practically every textbook you will see has the body written
in a serif font because prevailing wisdom and past research indicated that was easier to read on
paper. On the other hand, websites commonly use fonts without the squiggles – sans-serif fonts
– like Arial. Some textbooks also use sans-serif fonts for chapter and section headings. Because
many documents are read on screens (as PDFs for example), the preference for serif fonts may
be less compelling than it used to be, but you should still use a serif font for this class.