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Go to the Strategic Business Insights’ Website and take the U.S. VALS survey, from here. Discuss your experience taking the VALS survey and describe your results. Decide whether you agree or disagree with the results, and justify your reasoning. (Hint: See Chapter 6 in your textbook for more details).Your blog entry should be approximately two to three (2-3) paragraphs in length. 

Your primary VALS type means that you are most like the Thinkers consumer group. Your secondary type—the group you are next most like—is Achievers.

Thinkers Group

Members of this group typically:

  • Have "ought" and "should" benchmarks for social conduct
  • Have a tendency toward analysis paralysis
  • Plan, research, and consider before they act
  • Enjoy a historical perspective
  • Are financially established
  • Are not influenced by what's hot
  • Use technology in functional ways
  • Prefer traditional intellectual pursuits
  • Buy proven products.

Achievers Group

Members of this group typically:

  • Have a "me first, my family first" attitude
  • Believe money is the source of authority
  • Are committed to family and job
  • Are fully scheduled
  • Are goal oriented
  • Are hardworking
  • Are moderate
  • Act as anchors of the status quo
  • Are peer conscious
  • Are private
  • Are professional
  • Value technology that provides a productivity boost.