The outline should shape how to would like to organize your paper in the most sensible way. Here are a few bullets to help guide you:
I. Rationale for Selecting your population (The problem/issue with alcohol use among your target group)
II. Identify the social media platform that best works for your population and state why
III. What Evidenced based program will you model your program after from the literature
IV. Types of messaging and components you will use for your campaign
V. How you plan to measure the program success (i.e. web hits, number of likes, number of shares, overall impact on the target population.