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In the previous few modules, you learned about the different aspects of innovation such as its dimensions, the five major trajectories for managing innovation, the spaghetti model of innovation and many more. In this discussion, you may choose to discuss some of these concepts or other innovation concepts covered in this course and reflect on the following aspects of your course project:

In your initial post you should address the following questions:

  • What was your strategy for choosing incremental or discontinuous innovation in Milestone One?
  • What were your reasons for selecting the processes for managing innovation you used in Milestone Two?
  • How do your recommendations for the organization structure promote a climate for innovation in your project?

Milestone 1 Implementation IoT Shemah Rau Southern New Hampshire University October 29,202

1

Internet of things (IoT) Innovation in Automotive

There is a lot of discussion about how the Internet of Things and greater connectivity may impact the present automotive supply chain.

Adopting automotive-specific technologies and services has the potential to boost the industry's long-term viability.

However, the introduction of IoT services may be seen as a disruptive and incremental innovation, changing the market's fundamentals altogether.

2

Potential risks for discontinuous innovation

Complying with the Law vs Breaking the Law

Consumers and regulators alike expect businesses to identify, manage, and minimize privacy and data security issues associated with cloud computing.

Compliance and risk mitigation procedures must go beyond just complying with regulations, such as the GDPR in Europe and the HIPAA in US healthcare.

3

This entails staying on top of existing and forthcoming legislation like GDPR and HIPAA.

Consumers want corporations to be completely open and honest about where their data goes, who sees it, and what happens to it once it leaves their hands.

3

Potential benefits for discontinuous innovation

When used for important judgment and decision-making, machine learning remains an intriguing disruptive technology because it eliminates human biases.

This can only be done with a perfectly impartial dataset and model.

4

Potential risk for incremental innovation

Reduce the danger.

Even in a quickly changing market, the failure rate of innovative products is significant.

Developing new technology or doing R&D initiatives, such as those mentioned above, may be risky for many firms.

Well-established systems may increase success rates, but training and commitment are still needed.

5

Managers are often preoccupied with finding the right balance between risk and market share.

Making minor, consistent progress without jeopardizing the company's budget or long-term viability is attainable with an incremental approach.

5

Potential benefit of incremental innovation

Increase product diversification.

When it comes to radical innovation, it's more difficult to get people on board since the concepts, goods, or services are so foreign to them.

People desire new things, but they don't want to learn new things as much as they want new things.

6

To make the transition to new ideas more gradual, businesses should concentrate their efforts and R&D expenditure on incremental innovation.

There is a greater willingness among customers to try out fresh versions of well-known items.

6

My competitors' current products and services

Automobiles with Self-Driving Technology (AV)

It is hoped that autonomous vehicles, sometimes known as self-driving cars, would one day eliminate the need for human drivers entirely.

It is hoped that fleets of autonomous vehicles would make last-mile delivery more efficient, minimize downtime, and improve public transit safety in general.

7

As an example, cutting down on collisions caused by tired or careless drivers would be a good start.

To recognize impediments in their path, AVs are equipped with AI-enhanced computer vision and other sophisticated identification technologies..

7

Connectivity

Today's automobiles are equipped with a unique digital identity that makes them stand out from the rest of the fleet.

Data may be easily tracked for a wide range of applications including fleet management and driver safety in addition to insurance.

The exchange of vehicle data benefits the individual client as well as the mobility ecosystem as a whole.

8

Mobility that is available to everyone

The advent of linked automobiles has given rise to new business models that emphasize shared mobility as an alternative to conventional car ownership.

MaaS is enabled, and unused cars are discouraged.

Such solutions address the needs of a community or a company without the addition of additional cars, therefore lowering fleet waiting times and emissions from gasoline or diesel vehicles.

9

The company’s capability to pursue the innovation

Automakers and purchasers all around the globe have new options now that IoT has entered the market.

By being used at both industrial and commercial levels, Internet of Things (IoT) in the automotive sector has developed into an important hotspot for a broad variety of multifunctional applications.

10

The Internet of Things has had a significant impact on the worldwide automobile business, from linked vehicles to automated transportation systems.

10

A partial gap analysis

Other disruptive technologies, including the Internet of Things, are reshaping the whole automobile business.

The development of linked and autonomous vehicles has resulted from advancements in this sector.

Since its introduction, automotive inspection and maintenance have seen significant improvements, as well as the introduction of additional entertainment options.

11

Large quantities of important data are generated on manufacturing floors, and this data may be utilized for a variety of reasons. However, firms must first collect this data before using it.

Input/output Machine The manufacturing business is about to be disrupted by a technology known as communication.

12

This technology enables networked devices to share information directly with one another.

Sensors, rather than production workers, may keep tabs on equipment and the overall functioning of the facility.

12

Discontinuous innovation

Large volumes of important data are generated on manufacturing floors, and this data may be put to many different uses.

Between a machine and another In the manufacturing business, communication means using networked equipment to send and receive information directly.

13

This technology is expected to upend the status quo. As an example, sensors can keep track of equipment on the production floor instead of relying on workers to do so.

13

As a result of the Internet of Things (IoT), product development has undergone radical transformation.

IoT data enables manufacturers to personalize items to particular consumers rather than making educated guesses about what a customer wants.

14

This extends the production process far beyond the factory floor and into the homes of consumers. A product's sensors may provide data back to the maker, letting them know what features are being utilized, when, where, and in what manner.

Real-time input on how a product is being used blurs the barrier between product development and manufacturing. It also opens up new markets for the product and uses that weren't previously possible.

14

,

1

A Strategic Plan for Implementation of the Innovation and Gain Competitive Advantage

Shemah Rau

Southern New Hampshire University

November 23,2021

Graphical user interface, chart, application, Excel  Description automatically generated

Graphical user interface, application, table, Excel  Description automatically generated

Introduction

To catch up in the first-paced automobile industry, manufacturers have to remember that sensors are now a very significant part of automobile designs. According to Tyler, a typical automobile contains approximately 100 sensors (2016). This figure, however, has a likelihood of rising in the next several years. These sensors include and are not limited to gesture recognition, proximity detection, speed and pressure, temperature, and positioning. These sensors aid in complete controllability of the car and data processing, and intelligent observability. The sensors function through computer connections. These computers are increasingly connected wirelessly via the internet to other computers and the manufacturer to help generate predictive maintenance recommendations. Currently, the commercial term used for this is connected cars. Technically, this is part of the internet of things (IoT) (MBA 580 Chief Technology Officer Brief, n.d.).

Internet of things (IoT)

The Internet of Things is a technological genius that showcases the tomorrow of computing and communications (Madakam, 2015). It is very significant in the future of the internet. Automotive need a radio frequency identification system (RFID) to recognize and identify objects by using radio waves (Jia, 2012) enabling connected cars to assist drivers in navigating where they want to go, be it to identify the nearest restaurants, or kids playing grounds as more semi-autonomous driving features plan to be added soon. The wireless computers will also be talking to other cars to assist in predicting their next move and communicate to road sensors to monitor conditions. In the end, sufficient information will be provided to and from the connected car, and autonomous driving will become commonplace after that. According to Cisco's economic analysis, IoT will generate approximately $8 trillion globally (Gong, 2016). Even though our company is marketing connected cars, we are not at the top of the game. Therefore, innovation is vital for our products to be competitive in a market that is snowballing.

Nevertheless, our cars have sensors and computers, and our technical expertise is unique and thus competitive. We have some connectivity driver apps for keyless start and OnStar connectivity to detect accidents and first responders of alerts. Our growth and ultimate health require us to take charge as leaders in the enterprise or, at least, keep up with the leaders. Moreover, there is a significant opportunity to improve our customer satisfaction and increase revenue streams for our repair and parts by alerting customers on the required maintenance before an expensive breakdown happens on the road. However, with our current implementation plan on technology, we expect a growth of 3.1%, which is about 1% less than the industry. We forecast that our growth for connected cars is about 10.2%, far much less than what is in the industry. The only way for us not to risk losing our market share is through innovation increase.

What we estimate our competitors are doing and how fast they are adding technology.

Connectivity

BMW is the leader among the existing auto manufacturers. BMW cars significantly have connectivity to information services now. For others, there are driver-assist functions, such as auto-parking and lane-keeping. These features have been in BMW models for several years. Market research suggests that BMW will have a full suite of information connectivity in their cars after some time. The company will start producing fully autonomous driving machines approximately in the next 12 years. Social media is one of the leading marketing tools to increase visibility, and Toyota Company has tapped into it fully in Japan. It will soon be in European and U.S. Social Media markets due to the availability of 5G wireless. Volkswagen is about our position but has partnered with Microsoft to get ahead faster. Competitors from outside the traditional automobile manufacturers also hint that they intend to enter the connected car market with disruptive technologies. Apple, for instance, is aiming for a fully autonomous delivery vehicle by the mid-2020s and an autonomous passenger car in a decade. We aim at launching an autonomous vehicle following quickly after BMW, which is the leading luxury competitor. We are considering two ways to guide us to get there; the first is introducing a radically innovative design in several years. In two, we introduce incremental improvements faster than we have in the past and improve our current models each year. The first option does not prevent us from continuing to introduce incremental improvements in the interim. Our approach will depend on your analysis of our capabilities to innovate.

The two paths we can take are:

i) Discontinuous or radical innovation.

Having a new model could be very expensive to the tune of $6 billion (Viswanathan, 2013). Redesign and recently innovated technology integration are also riskier to develop, this might lead to a colossal failure, and it would take longer to get to market. We might need enough of the existing resources that we could fall behind with our current models. However, it also might provide insight into incremental changes to current models as we develop a significant new product line. It is also much to think about. We could take the leadership position ourselves in the growing market and protect ourselves better from competitors. If we take this path, we are likely first to introduce a new high-end model. Also, as we brought costs down rapidly, we will deploy it across our whole product line, using this innovation process to accelerate our innovation ability.

Potential risks for discontinuous innovation

Complying with the law vs. breaking the law

Consumers and regulators collectively expect businesses to identify, manage and minimize privacy and data security issues that come with cloud computing. Compliance and risk mitigation procedures must go beyond regulations, such as the GDPR in Europe and the HIPAA in U.S. healthcare.

Potential benefits for discontinuous innovation

In its application for critical judgment and decision making, machine learning remains an intriguing disruptive technology as it eradicates human biases; this is only possible with a perfectly impartial dataset and model

ii) Incremental innovation.

The automobile is a mature technology, the modern car is more than a century old, and it has been changing and adapting during all that time. Our company does incremental innovation, and our major competitors and the costs are built into our way of conducting business. We can continue adding sensors, computers, and IoT capabilities each model year by upgrading modules from the way we make automobiles today. There are risks, though: 1) Could changes in the market affect what customers demand? A faster competitor or a new entrant may produce a breakthrough in automobiles which makes everything else obsolete.

The potential risk for incrementally reduced danger

Even in a quick-line changing market, the failure rate of innovative products is essential and influential. Developing new technology or doing R&D initiatives may be risky for many organizations.

Well-established systems may increase success rates, but training and commitment are still required.

The potential benefit of incremental innovation

Increase product diversification

Some innovations, such as radical innovation, may be more challenging to get people on board. This is because the concepts, goods, or services are so foreign to them. People desire new things, but they don't want to learn new things as much as they want new things.

To make the transition to new ideas more gradual, businesses should put their efforts and R&D expenditure on incremental innovation. This is because there is a greater willingness among customers to try out new versions of well-known items.

The company's capability to pursue the innovation

Automakers and purchasers all around the globe have new options now since IoT has the market. Since it can be used at both industrial and commercial levels, the Internet of Things (IoT) in the automotive sector has developed into a vital hotspot from a wide variety of multi-functional applications.

A partial gap analysis

Other disruptive technologies, including the internet of things, are reshaping the whole automobile business. The development of linked and autonomous vehicles is a result of advancement in this sector.

Since its introduction, automotive inspection and maintenance have seen significant improvement and the introduction of additional entertainment options.

Large portions of essential data are generated on manufacturing floors. This data may be utilized for a variety of reasons. Firms, however, must first collect this data before using it. As a result of the internet of things (IoT), Products development has undertaken radical transformation. IoT data enables manufacturers to personalize items to particular consumers. This is better than making educated guesses about what a customer wants. This extends the production process far beyond the factory floor and into the homes of consumers.

References

Gong, W. (2016). The Internet of Things (IoT): What is the potential of the internet of things (IoT) as a marketing tool? (Bachelor's thesis, University of Twente). The benefits of OnStar | Keeping you safe and secure. (n.d.). OnStar. https://www.onstar.com/us/en/why-onstar/

Jia, X., Feng, Q., Fan, T., & Lei, Q. (2012, April). RFID technology and its applications in Internet of Things (IoT). In 2012 2nd international conference on consumer electronics, communications and networks (CECNet) (pp. 1282-1285). IEEE. Meola, A. (2020, March 10). How 5G & IoT technologies are driving the connected smart vehicle industry. Business Insider. https://www.businessinsider.com/iot-connected-smartcars?international=true&r=US&IR=T

Madakam, S., Lake, V., Lake, V., & Lake, V. (2015). Internet of Things (IoT): A literature review. Journal of Computer and Communications, 3(05), 164.Computers in your car. (2018, January 24). AAMCO Colorado. https://www.aamcocolorado.com/computers-in-your-car/#:%7E:text=Your%20Car’s%20Computer,controls%20to%20meet%20emissions%20standard s

Viswanathan, B. (2013, May 7). Why are cars not getting cheap even with better economies of scale? Forbes. https://www.forbes.com/sites/quora/2013/05/07/why-are-cars-not-getting-cheapeven-with-better-economies-of-scale/?sh=3ad2b1045ad9

,

Southern New Hampshire University

December 10,2021

1

Internet of things (IoT) Innovation in Automotive

There is a lot of discussion about how the Internet of Things and greater connectivity may impact the present automotive supply chain.

Adopting automotive-specific technologies and services has the potential to boost the industry's long-term viability.

However, the introduction of IoT services may be seen as a disruptive and incremental innovation, changing the market's fundamentals altogether.

Potential risks for discontinuous innovation

Complying with the Law vs Breaking the Law

Consumers and regulators alike expect businesses to identify, manage, and minimize privacy and data security issues associated with cloud computing.

Compliance and risk mitigation procedures must go beyond just complying with regulations, such as the GDPR in Europe and the HIPAA in US healthcare.

This means that you have to be on top of new legislation like GDPR and HIPAA. Consumers want a corperation that is honest and open as to were there data is going to and who sees it and whom hands its in

3

Potential benefits for discontinuous innovation

When used for important judgment and decision-making, machine learning remains an intriguing disruptive technology because it eliminates human biases.

This can only be done with a perfectly impartial dataset and model.

Potential risk for incremental innovation Reduce the danger.

Even in a quickly changing market, the failure rate of innovative products is significant.

Developing new technology or doing R&D initiatives, such as those mentioned above, may be risky for many firms.

Well-established systems may increase success rates, but training and commitment are still needed.

Managers are often preoccupied with finding the right balance between risk and market share.

Making minor, consistent progress without jeopardizing the company's budget or long-term viability is attainable with an incremental approach.

5

Potential benefit of incremental innovation

Increase product diversification.

When it comes to radical innovation, it's more difficult to get people on board since the concepts, goods, or services are so foreign to them.

People desire new things, but they don't want to learn new things as much as they want new things

To make the transition to new ideas more gradual, businesses should concentrate their efforts and R&D expenditure on incremental innovation.

There is a greater willingness among customers to try out fresh versions of well-known items.

6

My competitors' current products and services

Automobiles with Self-Driving Technology (AV)

It is hoped that autonomous vehicles, sometimes known as self-driving cars, would one day eliminate the need for human drivers entirely.

It is hoped that fleets of autonomous vehicles would make last-mile delivery more efficient, minimize downtime, and improve public transit safety in general.

As an example, cutting down on collisions caused by tired or careless drivers would be a good start.

To recognize impediments in their path, AVs are equipped with AI-enhanced computer vision and other sophisticated identification technologies..

7

Connectivity

Today's automobiles are equipped with a unique digital identity that makes them stand out from the rest of the fleet.

Data may be easily tracked for a wide range of applications including fleet management and driver safety in addition to insurance.

The exchange of vehicle data benefits the individual client as well as the mobility ecosystem as a whole.

Mobility that is available to everyone

The advent of linked automobiles has given rise to new business models that emphasize shared mobility as an alternative to conventional car ownership.

MaaS is enabled, and unused cars are discouraged.

Such solutions address the needs of a community or a company without the addition of additional cars, therefore lowering fleet waiting times and emissions from gasoline or diesel vehicles.

The company’s capability to pursue the innovation

Automakers and purchasers all around the globe have new options now that IoT has entered the market.

By being used at both industrial and commercial levels, Internet of Things (IoT) in the automotive sector has developed into an important hotspot for a broad variety of multifunctional applications

The internet has had a hug impact on the automobile business, all around the world .

10

A partial gap analysis

Other disruptive technologies, including the Internet of Things, are reshaping the whole automobile business.

The development of linked and autonomous vehicles has resulted from advancements in this sector.

Since its introduction, automotive inspection and maintenance have seen significant improvements, as well as the introduction of additional entertainment options.

Large quantities of important data are generated on manufacturing floors, and this data may be utilized for a variety of reasons. However, firms must first collect this data before using it.

Input/output Machine The manufacturing business is about to be disrupted by a technology known as communication.

This technology enables networked devices to share information directly with one another.

12

Discontinuous innovation

Large volumes of important data are generated on manufacturing floors, and this data may be put to many different uses.

Between a machine and another In the manufacturing business, communication means using networked equipment to send and receive information directly

technology is expected to upend the status quo. As an example, sensors can keep track of equipment on the production floor instead of relying on workers to do so.

13

Conclusion

As a result of the Internet of Things (IoT), product development has undergone radical transformation.

IoT data enables manufacturers to personalize items to particular consumers rather than making educated guesses about what a customer wants.

This extends the production process far beyond the factory floor and into the homes of consumers. A product's sensors may provide data back to the maker, letting them know what features are being utilized, when, where, and in what manner.

14

References

Alamalhodaei, A. (2021). TechCrunch is paVolkswagen’s new business strategy puts software and autonomous driving front and center. Techcrunch.com. Retrieved 13 December 2021, from https://techcrunch.com/2021/07/13/volkswagens-new-business-strategy-puts-software-and-autonomous-driving-front-and-center/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAANTbawhLiawVXehHUDJD-K1XjZpc4jDUWb_hbBvMwZN4Mmketp_DbzaSQZHZVLbhpYDIhMwoqZWxNnNUA619se_e5mzWzIqSfLFpliYBGkOxkgA-8MabXhVRvWLXnWtH06g8uUzOtQ-63kaUQk2efZoWQSuDVE3kXTOVuzHD55cc.

Bunch, J. (2018). 3 Ways to make your Organizational Structure more adaptive. Linkedin.com. Retrieved 13 December 2021, from https://www.linkedin.com/pulse/3-ways-make-your-organizational-structure-more-adaptive-john-bunch.

Carleton, S. (2019). What is Incremental Innovation?. Northeastern University Graduate Programs. Retrieved 13 December 2021, from https://www.northeastern.edu/graduate/blog/what-is-incremental-innovation/.

Technavio. (2019). Top 10 Connected Car Companies 2019 | Global Connected Car Market. Technavio. Retrieved 13 December 2021, from https://blog.technavio.com/blog/top-10-connected-car-companies-leading-global-connected-car-market

,

Organizational Structure and Culture

Shemah Rau

December 12,2021

Contents Executive Summary 3 Introduction 4 Recommendation 4 Strategic Plan 4 Organizational Structure and Culture 11 References 15

Executive Summary

Most of the parts of Model T Ford were made and assembled by workers. Even the car was painted by hand. However, the companies started to transfer roles from workers to robots or machines to make vehicles. Since 1961, robotics is being used in car production, with General Motors using it for spot welding jobs. MIT developed a microprocessor and pressure-sensitive sensors in 1974. Early use of robots to offer high quality at less price boosted incremental innovation across the automobile industry. The BMW’s plant in South Carolina has achieved around 98% automation. In 1994, the assembly line of BMW had robots contributing only 2% of the workforce. Incremental improvements are also being made to make connected cars a norm. Thus, the correct way for our company is to move forward using incremental innovation to modify its existing vehicles.

Introduction

Recommendation

Our company must adopt incremental innovation to implement IoT in its cars. Such innovation involves a series of small improvements made to the existing services or products of a company (Carleton, 2019). Low-cost improvements assist in differentiating a company from its competitors while improving current offerings. As we are a premium car brand, we have to think like innovators. It is understood that the shift to autonomous driving is not going to happen overnight. On the contrary, we will be seeing continuous advancement and application of driver assistance technologies, paving the way for connected cars.

One of the primary focuses is to reduce the use of mechanical devices. In the past 100 years, several applications of mechanical devices, like ignition and oil flow control, have been transferred to electronic and electromechanical devices. An average vehicle has over 40 electronic controllers that are connected through five miles of wiring. Electronics have played an important role in improving automobiles. It has a refined powertrain to enhance fuel consumption and reduce emissions. In addition, it has refined interior, exterior, and chassis for improving comfort and safety. Such development has increased comfort, reduced emission, and increased fuel efficiency.

Even though connected vehicles are gaining popularity now, but automakers have been making incremental progress to delegate driving roles