McDonald Global Giant & From the Counterculture to the Runway Case Studies

Case Study

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

• Which sociocultural factors have informed McDonald’s global expansion? Explain.
• Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world.
• Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/)

Case Study

Read the Chapter Case Study entitled “From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 358 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

1. Visit the company website (https://www.birkenstockusa.com/) and identify and describe the different product lines that it markets. ( Minimum 150 Words)
2. Review the different product categories in each of the company’s product lines. Which has the greatest depth? Which has the least? (Minimum 150 Words)
3. How has the company positioned its brand? How does it go about communicating its position? Explain. ( Minimum 250 Words)

Note: Support your Answers with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.