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Question Description

Week 6 Class Discussion topic comes from —

Chapter Six “Targeting Attractive Market Segments”

Chapter Seven “Differentiation and Brand Positioning”

This class expects you to contribute two times:

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When entrepreneurs and companies use tools to work on market segmentation and target marketing, they essentially seek answers to the following questions raised in Chapter Six:

  • Why would market segmentation and target marketing make sense?
  • Why not sell the same products or services to everyone?
  • How can potentially attractive market segments be identified and defined?
  • How can segments be prioritized so that the most attractive ones are pursued?

So is this class.

We will undertake a similar process through your contribution one — answer one question only out of six questions below —

Question #1 How to define market segmentations (what are three steps used in the market segmentation process)?

Question #2 What is the Five-Step Process technique used by marketers to choose attractive market segments?

Question #3 One of the three common targeting strategies is “niche-market strategy”. Explain this strategy and provide at least two examples.

Question #4 One of the three common targeting strategies is “mass-market strategy”. Explain this strategy and provide at least two examples.

Question #5 One of the three common targeting strategies is “growth-market strategy”. Explain this strategy and provide at least examples.

Question #6 What is the relationship between market segmentation, target marketing, and product positioning? What damage will be done to a company’s target marketing and positioning efforts if markets are incorrectly or not effectively or insightfully segmented?

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You do not need to answer all six (6) questions above:

Question 1 needs student X1 to answer it (Question 1 must be listed first)

Question 2 needs student X2 to answer it (Question 2 must be listed first)

Question 3 needs student X3 to answer it (Question 3 must be listed first)

Question 4 needs student X4 to answer it (Question 4 must be listed first)

Question 5 needs student X5 to answer it (Question 5 must be listed first)

Question 6 needs student X6 to answer it (Question 6 must be listed first)

Note: choose the Question 6. minimum 500 to 600 words. APA format.