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Module 4 Assignment 2: Choosing Distribution Channels and Strategies

Overview:For this assigment, you will create a written deliverable which describes your recommendation for marketing channels and strategies for distribution of a new product. Please follow the instructions below. Your completed document should be in .doc or .docx format and adhere to APA formatting.*To view the grading rubric for this discussion, click the name of the discussion, then click “Grading Information”Instructions:

  1. Visit and explore the https://www.kickstarter.com/  website to select a new product idea.
  2. If you were in charge of introducing this new product to market, which marketing channel(s) would you choose to utilize? Explain.
  3. When it comes to your distribution strategy, would you use intensive, selective, or exclusive distribution? Explain.
  4. Finally, when it comes to utilizing marketing communications, would you utilize a push strategy or a pull strategy? Explain.