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Question Description

Please visit the following site: https://www.skinnycow.com/products/all/

1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.

2. Which targeting strategy (see link) have they chosen? – https://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400

3. Which positioning strategy (strategies) are they using (see link)? Explain. https://www.marketing91.com/positioning-strategies/