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Question Description

Competency

Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.

Instructions

We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

  • A good introduction including who your subject is and a good overview of them and their social media use
  • Examples and discussion of schema/script theory in your subject
  • Examples and discussion of cultivation theory in your subject
  • Examples and discussion of agenda-setting theory in your subject
  • Examples and discussion of social learning in your subject
  • Examples and discussion of uses and gratifications theory in your subject
  • Conclusions

Grading Rubric

F F C B A
0 1 2 3 4
Not Submitted No Pass Competence Proficiency Mastery
Not Submitted Failed to provide a general introduction Gave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave a good, basic introduction. Gave a strong, in-depth introduction.
Not Submitted Failed to provide examples and discussion of schemas / script theory. Briefly mentioned examples and discussion of schemas / script theory., but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave several examples of schemas / script theory and considered in some depth. Gave several good examples of schemas / script theory and an insightful analysis of impact.
Not Submitted Failed to provide examples and discussion of cultivation theory Briefly mentioned examples and discussion of cultivation theory, but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave several examples of cultivation theory and considered in some depth. Gave several good examples of cultivation theory and an insightful analysis of impact.
Not Submitted Failed to provide examples and discussion of agenda setting theory Briefly mentioned examples and discussion of agenda setting theory. but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave several examples of agenda setting theory and considered in some depth. Gave several good examples of agenda setting theory and an insightful analysis of impact.
Not Submitted Failed to provide examples and discussion of social learning theory Briefly mentioned examples and discussion of social learning theory, but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave several examples of social learning theory and considered in some depth. Gave several good examples of social learning theory and an insightful analysis of impact.
Not Submitted Failed to provide examples and discussion of uses and gratifications theory Briefly mentioned examples and discussion of uses and gratifications theory, but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave several examples of uses and gratifications theory and considered in some depth. Gave several good examples of uses and gratifications theory and an insightful analysis of impact.
Not Submitted Failed to give a conclusion Gave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving. Gave a basic conclusion Gave a thorough, insightful conclusion.