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Question

Question 1

Which stage in the product life cycle is critical to a product’s survival because competitive reactions to the product’s success during this period will affect the product’s life expectancy?

Growth

Decline

Expansion

Introduction

Stabilization

Question 2

The marketing and financial value associated with a brand’s strength in a market is referred to as brand ___________

equity

loyalty

value

share

association

Question 3

Which of the following is not a service product?

a 100% service satisfaction guarantee

A Jimmy Buffett concert

A flight on Southwest Airlines

An overnight stay at a Holiday Inn

The dry-cleaning of a suit