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Question Description

Review the following document for more information about this assignment: Case Study #2 (PDF).

Please note: all information must be included in each section. Failure to do so will result in a reduction of the points awarded to each section.

  • Section One – Background
    • State the salient facts of the case. Provide a thorough background and history of the company. Be concise and precise.
    • One page or less.
  • Section Two – Problem Statement
    • Thoroughly state the central problem, NOT the symptoms of the problem, found in the body of the case.
    • One paragraph.
  • Section Three – SWOT analysis
    • List in rank order the strengths, weaknesses, opportunities and threats relating to the company that is the subject of this case study.
    • Create four lists with at least four points under each category (SWOT).
  • Section Four – Alternative Solutions
    • List a minimum of four alternative solutions and a minimum of two benefits (pros) and two consequences (cons) associated with each alternative solution.
    • Create four alternative solutions with two pros and two cons each.
  • Section Five – Conclusion and Recommendation
    • Design an action plan to solve the original problem.
    • Include a minimum of three recommendations which addresses the original problem statement.
    • Evaluate the risks and rewards of each of your recommendations.
    • Write a conclusion of the outcomes you foresee from your recommendations.


  • All work must be word processed in 12-point, double-spaced format.
  • All work must be error free.
  • Content and style are both important – it’s not just what you say, it’s how you say it!
  • Label each section, chart, page, etc.
  • Include a title page, table of contents, works cited/reference page, etc.