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Assignment # 2 – Business Report: Company Analysis

You are an analyst in the Industry Department of the government of a developing nation (for this

assignment, the particular country is not important). Like many developing nations, the majority of your

workforce is unskilled to semi-skilled, and your country is trying to develop an industrial base which

will provide jobs and help raise the standard of living of the population. However, your government is

wary of letting foreign companies set up operations in your country that might harm, or treat unfairly,

the county, its people, or its resources. Several companies have recently petitioned your government for

permission to set up operations in your country (see list of companies provided). You have been asked

by the Minister of Industry to analyse your choice of any one of the companies on the list provided.

The Minister is a very busy person, so it is important that the report be written in a clear and concise

manner. It will be judged on the factual information it contains, the clarity of your argument and the

depth of your analysis. Please note that you should not try to gather data that supports only one side or

the other of whether or not to give the company permission to proceed. Rather, you should gather all the

pertinent data and let your analysis guide you to the best recommendation.

The report is to be a maximum of 10 pages (doubled spaced, Times New Roman, 12-point font, 2.54

cm margins) plus title page, table of content, references, and appendices. The title page must contain

your name, student number, name of course and professor, date, and the company you have chosen from

the list provided. The first half page (maximum) of the report will be an executive summary of the

report’s highlights, including your recommendation. The remainder of the ten pages will cover the

material noted in the rubric below with marks allocated as shown. Please number the pages and use the

items listed in the rubric as headings in your report.

Only the first 10 pages in your report will be read and graded. Two or more relevant appendices are

expected. You may include relevant appendices at the end of the ten-page report (Appendices go after

the list of references. You must mention them in the body of your report).

The report must cite at least 6 different sources. Information sources could include the company’s

own website and annual reports, and from business journals, business newspapers, business websites,

etc. Be wary of relying too heavily on any one source, especially a company’s own website as they will

most certainly put a positive spin on all of the company’s activities. Do not use Wikipedia. Ensure that

all data is cited. In this report, there should be few, if any, quotes. If you do use a quote, ensure that it

is in quotation marks and properly cited. Keep in mind that if a quote is not in quotation marks and

properly cited, it is considered plagiarism.

Please note that Carleton University offers a Writing Tutorial Service through the Centre for Student

Academic Support (CSAS) that provides writing consultations, 1-on-1 learning support sessions, and

online workshops to help you with your writing. This may be especially helpful for those for whom

English is a second language. Information can be attained on their website (https://carleton.ca/csas/).

Late submissions will not be accepted.

No in-text citations = zero on the assignment.

Assignment #2 Rubric

Items

Item %

of

Grade

Description

Executive Summary

10 This should be a concise and very well written summation of the whole report.

Approximately 0.5 page*

Company Description

10 The industry or industries the company operates in, the size of the company in annual

revenue and workforce size, where the company is headquartered, where the company

has operations, the types of goods and services the company provides, how stable and

successful the company seems to be, and any major news stories about the company over

the last few years. Other relevant information. ~ 1.5 page*

Company’s

International Strategy

15 The company’s strategy (e.g., global, transnational…), particular regions in which it

concentrates, where it does research and development activities (R&D) and why you

think it chooses these regions/countries. Who the company’s competitors are and what

the company’s major strengths and weaknesses seem to be. Your views on their strategy

for the short as well as the long terms. ~ 1.5 page*

Company’s Marketing

Approach

15 Where the company sells its products and why you think it chooses these

regions/countries, product/service marketing strategies especially with respect to the

level of standardization or customization of products/services, distribution channels and

communications methodologies the company uses in different countries. ~ 1.5 page*

Company’s Logistics

Approach

10 Where it produces goods and services and why you think it chooses these

regions/countries based on country factors, technological factors, and product factors.

~ 1.25 page*

Company’s Human

Resource Management

(HMR) Approach

10 Any information relative to the company’s approach to HRM in international settings

and how this may affect its impact on operations in your country. ~ 1.25 page*

Analysis

15 An analysis of the risks and benefits inherent in allowing the company to do business in

your country. This section must be a logical distillation of most important facets of the

previous sections. ~ 2 pages*

Recommendation and

Conclusion

5 Your recommendation regarding allowing the company to set up operations in your

country. This section must be a logical follow-on from the summary of risks and

benefits. ~ 0.5 page*

Presentation and

appendices

5 Structure (e.g., headings), format, spelling, grammar, and clarity of writing. Quality and

relevance of appendices.

References

5 Use of at least 6 sources. Accurate use of academic style: in-text citations and references

list.

100

Asterisk (*) indicates recommended page length for each section.

BUSI 2701

Assignment 2 – Business Report: Company List

You must pick one of the following companies as the subject of your company analysis for

Assignment 2. Assignments completed on a company that is not on this list will not be graded.

As this is an individual assignment, do not collaborate with others in completing the assignment.

Company List:

1. BASF SE

2. Cardinal Health, Inc.

3. Dongfeng Motor Group

4. Foxconn Technology Co Ltd

5. Goodyear Tire and Rubber Company

6. Lockheed Martin

7. Mandarin Oriental Hotel Group

8. Miniso

9. Nestlé S.A.

10. Shiseido Company, Limited

2

Table of Contents

Executive Summary …………………………………………………………………………………………………….. 3
Company Description ………………………………………………………………………………………………….. 3
Background …………………………………………………………………………………………. 3
Products ………………………………………………………………………………………………. 4
Financial Situation ………………………………………………………………………………… 4
Latest News ………………………………………………………………………………………….. 4
Community Involvement ……………………………………………………………………….. 5

………………………………………………………………………………. 5
Current Strategy …………………………………………………………………………………….. 5
Research and Development …………………………………………………………………….. 6
Competitors/Strengths/Weaknesses ………………………………………………………….. 6
Critics of Strategy ………………………………………………………………………………….. 6

……………………………………………………………………………….. 7
Distribution Strategy ………………………………………………………………………………. 7
Product Attributes ………………………………………………………………………………….. 7
Communication Strategy …………………………………………………………………………. 8

…………………………………………………………………………………. 8
Production Location/Country Factors ……………………………………………………….. 8
Technological Factors …………………………………………………………………………….. 9
Products Factors …………………………………………………………………………………….. 9

……………………………………………….. 9
Employees …………………………………………………………………………………………….. 9
Staffing Policy ……………………………………………………………………………………….. 9
Incentive Policy …………………………………………………………………………………….. 10
HR Philosophy ………………………………………………………………………………………. 10
Impact on Host Country ………………………………………………………………………….. 10
Analysis …………………………………………………………………………………………………………………….. 10
Risks/Costs …………………………………………………………………………………………….. 10
Benefits ………………………………………………………………………………………………….. 11
Recommendation and Conclusion ……………………………………………………………………………… 11
Work Cited ………………………………………………………………………………………………………………. 12
Appendices ……………………………………………………………………………………………………………….. 14
Appendix A ……………………………………………………………………………………………. 14
Appendix B ……………………………………………………………………………………………. 14
Appendix C ……………………………………………………………………………………………. 15
Appendix D ……………………………………………………………………………………………. 15
Appendix E ……………………………………………………………………………………………. 16
Appendix F ……………………………………………………………………………………………. 16
Appendix G ……………………………………………………………………………………………. 17
Appendix H ……………………………………………………………………………………………. 17

3

Executive Summary

Bridgestone Corporation is one of the largest multinational auto and truck parts manufacturer

internationally. Since 2014, Bridgestone Corporations has shown steady financial performance.

Despite the development of a more expensive economy, the increase of demand in tire sales offsets

the effects of rising commodities. As per marketing strategy, it operates as a major concentrated

retailer with many locations carrying their products in America, Europe, Asia, Oceania, Middle

East and Africa that sells various automobile parts that often need little to moderate modification

due to vehicle standards. Their approach to logistics is using both a short channel supply chain

where they can directly sell their high weight to value products to consumers and a long channel

where they also sell to retailers. In their human resources management, they chose to have a

geocentric approach and are committed to utilizing their strengths and competencies to address

health, safety and education issues in their communities. Due to the success of Bridgestone

Corporation internationally, it is encouraged for a developing country to be open to the

opportunities this company may offer.

Company Description

Background: Bridgestone Tire Co., Ltd. was established in 1931 in Japan by Shojiro Ishibashi

who used an English translation of his family name for the name of the company. As Japan’s

automobile industry grew, Bridgestone Corporation expanded its business internationally to

become Japan’s largest tire manufacturer. Due to its exponential growth, Bridgestone Corporation

merged with Firestone Tire & Rubber Company (Bridgestone, 2019). Its headquarters are located

in Tokyo, Japan and Nashville, Tennessee. The company currently has a business presence in over

150 countries, about 158,214 employees in its workforce, a steady annual net sales of over 44

billion Canadian dollars (Bridgestone, 2019) which is portrayed in Appendix A, and owns 20% of

worldwide market share (Marked by Teachers, 2015).

4

Products: The Bridgestone Group provides quality tires and a vast range of products and services

with innovative technologies (Bridgestone, 2019). They manufacture products for consumer and

commercial vehicles. Between 2005 and 2015, Bridgestone launched at least 10 new products into

the market, introducing improved production and efficiency of the products. Certain products

require moderate modification according to the type of geography of the country but there are also

automotive parts that require little to no modification since they follow a certain standard of safety

and specifications.

Financial Situation: Bridgestone was listed on the stock exchange in October 2, 1961. Since 1989,

its stock price reached an all-time high of 5,433JPY (54.82CAD) in 2017 and an all-time low of

847JPY (10.66CAD) in 2001 (Markets Insider, 2019). Refer to Appendix B. The company has

shown resilience and steady growth in recent years earning a low to moderate risk stock investment

reputation.

Bridgestone strives to live up to expectations of shareholders by issuing stable dividend

payments targeting a consolidated payout ratio of 20% to 40%. Since 2010, the dividend per share

has increased 800% from 10 yen (0.13CAD) per share to 80 yen (1.01CAD) per share

(Bridgestone, 2019). Appendix C shows the appreciation of dividend per share since 2010.

As previously mentioned, the company generates stable annual revenues of over 44 billion

Canadian dollars of which 83% of sales in their tire segment and 17% of sales in their diversified

products (Bridgestone, 2018). The company ranks first place in the automotive manufacturing

industry when analyzed as a whole firm (Owler, 2019). It is evident that the company is one of the

leading competitors in the market and hold a significant power in the industry.

Latest News: Bridgestone has always been mentioned in the media through a positive light. In

August 2019, their tire plant in Bloomington, Illinois was recently recertified for continued

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Program as a Star participant. The Star recertification is a testament [of their] commitment to

creating a safe work environment and is a shining example of [their] core commitment to safety

Achieving this recertification is a testament that all teammates embrace safety as a core value.

[Their] high level of commitment to safety is a common value among all teammates, so [they] can

provide [their] customers with high-quality, safe tires. (CSR Wire, 2019). This demonstrates a

positive example for all firms to follow.

Community Involvement: Bridgestone strives to be an outstanding corporate citizen as part of

their core strategic pillars. They believe it is important that the communities in which they work

are great places to live. Their recognizable through environmental

initiatives, teen driver safety programs and long-standing support of local non-profit organizations

such as their partnership with the Boys & Girls Clubs of America and Bridgestone is Driving Great

Futures. Bridgestone focuses a significant amount of efforts on Corporate Social Responsibility

and community development.

Current Strategy: Based on Bridgestone corporate philosophy, they desire to be

-Totsu (the absolute and clear leader) in the

automobile manufacturing industry. Since automotive parts are a moderate modification product,

quick response to the changing local necessities is needed. Further modifications to their products

according to its market means continuous research and development. The Bridgestone Group has

about 180 manufacturing plants and R&D facilities in 26 countries and sells products in more than

150 countries worldwide (Bridgestone, 2019). The company focuses its concentrations in the

North American, European and Japanese markets due to the popularity of automotive in their

countries. Their goal is to cater to all markets based on each

6

Research and Development: The firm has 6 research centers located in Japan, USA, Italy, China

and Thailand (Bridgestone, 2019) where the technology proficiency is rich and skilled workers are

abundant. In addition, they have 10 development centers located in countries such as Japan, USA,

Mexico, Brazil, Italy, Thailand, Indonesia and China (Bridgestone, 2019) where a mix of

affordable labour and technology is available. A map of R&D centers is available in Appendix D.

Bridgestone takes advantages of cheap labour and technologically advanced countries to further

enhance their research and development segment.

Competitors/Strengths/Weaknesses:

Michelin and Continental. Goodyear thrives in the American market, Michelin is the top

manufacturer in the European market and Continental is most dependent on the German market

(World’s of Advertising, 2011). Despite this, Bridgestone still has a strong presence in the

American, European and Japanese markets. See Appendix E for the breakdown of sales by market.

A SWOT analysis states its strengths are strong roots, stellar testimonies from big firms, diverse

products, sustainable and eco-friendly approaches, and a strong brand name (mbasKOOL, 2019).

It also states the they fall short when it comes to lowering costs for more affordable prices and that

the company still needs to acquire major market shares in specific countries (mbasKOOL, 2019).

All in all, it is still a top competitor due to its innovations, differentiation of products and great

value creation.

Critics of Strategy: In their short-term strategy, they should minimize their production costs in

order to lower their sales price, increasing demand and profits in the long run. This can be done by

a transnational approach which tries to simultaneously achieve low costs through location

economies, economies of scale, and learning effects, differentiate the product offering across

geographic markets to account for local differences, and foster a multidirectional flow of skills

7

between different subsidiaries in the fir (Hill, 2013). As per their

long-term strategy, it is advised that they try to dominate the automotive manufacturing industry

as the top manufacturer, and this can be done by creating a strong brand name and presence with

consistent products at exceptional prices.

Compa

Distribution Strategy: Bridgestone has a strong global presence in more than 150 countries in

Europe, America, Asia, Middle East and Africa. As previously stated, the firm has about 180

manufacturing plants and R&D facilities in 26 countries and sells products in more than 150

countries worldwide (Bridgestone, 2019). Since Bridgestone functions as a concentrated retail

system, the tires can be purchased within a short channel, exclusively from Bridgestone factory by

automobile manufacturers or within a long channel, through retail purchase for consumers by

import agents, wholesale distributors and retail distributors. Bridgestone India

Private Limited sells its products in India through its authorized distributors and dealers so that

customers get genuine products and warranty. Bridgestone distributes to factories, agents, regional

centers and dealers across India. Tires are sold through dealers and agents, given the investment

in advertisement they prefer to sell through leadership (mbasKOOL, 2019)

Product Attributes: Bridgestone produces high quality products, catering to the ever-changing

markets. That includes polyurethane foam for automotive seats and interiors, water hoses and

retreated tires for aircraft (mbasKOOL, 2019). They also supply Multi-Rubber Bearings for

installing in foundations to protect buildings from countries prone to earthquakes. For countries

with harsher weather and road conditions, they customize the tires to withstand these situations.

For countries such as Japan, which favours smaller vehicles, they customize their components to

be smaller in size. Bridgestone does not only manufacture tires as they have diversified products

such as hoses, bicycles and golf equipment. Whether they change a product based on their size,

8

colour or logistics, they make sure all their products are up to product, safety and technical

standards in order to preserve their reliability image.

Communication Strategy: Bridgestone Corporation uses a number of promotion strategies such

as partnering up with other organizations, inquiring automobile companies for their need of parts

or mass media saturation.

Just like Bridgestone Tires, NFL players are built differently – they are built to perform

(Bridgestone Tire, 2019). The popularity of the NFL contributes to the influence of consumers to

choose Bridgestone tires over other brands. seismic

isolation technology that will be installed in new permanent structures that will host swimming,

diving, artistic swimming, volleyball and wheelchair basketball to ensure earthquake-ready venues

for Olympic and Paralympic Games Tokyo 2020 (Bridgestone, 2019). Since automotive parts are

a specialty product, they use a push strategy where they contact retailers and automotive

manufacturers in order to promote their product. Another tactic they use is media presence.

Commercials air globally to promote their product so consumers can be persuaded right in their

own homes. A big company like Bridgestone will have to use different promotion and

communication strategies to reach out to as many consumers as they can.

Production Location/Country Factors: The Bridgestone owns more than 180 plants in 26

countries worldwide. Over 150 countries have official dealerships where consumers can choose

Bridgestone tires for their vehicles. Aside its home country Japan, the company is present in other

countries in Asia, as well as Europe, the Americas, the Middle East, Africa, and Oceania (uTires,

2017). Due to its international presence, the company will need to modify instructions to the

operating country, deal with social and cultural barriers between local employees and foreign

executives and be wary of the political and economic situations.

9

Technological Factors: Since technology plays a large role in automotive parts, Bridgestone

Corporation located its research plants in countries with advanced technology such as Japan and

China. heir products, are

located in countries with low-cost labour where they can achieve minimum efficient scale such as

China and Mexico. Since the company has many manufacturing locations, it is assumed that their

fixed costs are relatively low and can serve the world market from many locations.

Products Factors: Due to the nature of automotive parts, being a moderate modification product,

it is recommended to construct manufacturing plants near the local market to be able to respond

products have a low value to weight ratio,

exporting would create significant costs for the firm, therefore, in order to reduce cost per product,

a decentralization of manufacturing approach should be present. Manufacturing facilities should

be operating in various locations to reduce the distance needed to be travelled to reach the markets.

Employees: As of December 31, 2018, Bridgestone has 143,509 consolidated employees and

14,075 unconsolidated employees (Bridgestone, 2019). As per Appendix F, 20% of consolidated

employees are from Japan, 41% from America, 12% from Europe, Russia, Middle East and Africa,

and 27% from China, Asia and Pacific. Bridgestone is still working on their male to female ratio

in top positions but has improved slightly since 2016 as seen in Appendix G.

Staffing Policy: Bridgestone Corporation believes that diverse experiences, viewpoints and styles

them an important competitive advantage in the

marketplace, but also contribute to a rich work environment where they can all learn from one

another (Bridgestone, 2019). They are committed to maintaining an inclusive culture where

diversity is embraced and celebrated, enabling all Bridgestone employees to thrive. According to

a list on their website, the Board of Directors and Executive Officers positions are filled with

10

various nationalities. This approach corresponds with a geocentric view which creates a strong

unified culture and informal management network.

Incentive Policy: Bridgestone Corporation focuses on contributing to a safer society by building

safer communities through services, products, and company/individual initiatives, creating

accessible and inclusive education by expanding education and training opportunities in order to

develop job and life skills, and promoting healthier communities by promoting access to the

resources people need to lead healthier lives (Bridgestone, 2019). The company has countless

programs that are implemented for better communities for expatriates and local employees.

HR Philosophy: The Bridgeston

composed by an integrated corporate team-oriented culture, creative pioneering and innovation,

decision-making based on verified on-site observations and decisive action after thorough planning

(Bridgestone, 2019). A visual representation is available as per Appendix H.

Impact on Host Country: ntric view combined with an employee-

centered corporate culture and corporate social programs, the host country would benefit if

Bridgestone were to open a firm in the host country in question. A transfer of technology and

knowledge would develop a more skilled workforce. A skilled workforce can contribute to a

Analysis

Risks/Costs: Since Bridgestone Corporation is one of the top manufacturers of automotive parts,

it could hinder the success of local or new businesses that are in the same industry. Air pollution

or water pollution would also be a problem due to the production plants that would need to be built

when entering the foreign market. This could decrease the quality of air or destroy marine life.

There will always be risks when an entity enters a foreign market and for that reason, the host

11

country should take the necessary steps to minimize the negative impacts of a possible failed global

expansion.

Benefits: A developing country would benefit if it were to allow Bridgestone Corporation to enter

-how and inclusive

employee culture will create jobs for the citizens and develop a more skilled workforce. Its

programs such as creating schools for better education, rescue teams for poverty and disaster-

stricken places, and health screenings will create a greater standard of living for locals. The country

can improve their automotive and IT industry, infrastructures and economy. Such a presence may

Recommendation and Conclusion

As outlined in the report, it is believed that there are more benefits than costs associated with the

entrance of Bridgestone Corporation into a developing country. It gives the country a chance to

increase employment rates, standards of li The construction of new plants

will open jobs and its impressive incentive programs will create a more educated and skilled

society. Though all the benefits may seem attractive to a developing country, it should still take

the necessary precautions to protect local businesses and possible failure of a foreign company

entering a developing nation.

12

Works Cited

Bridgestone. (2018, May). Bridgestone: Your Jouney, Our Passion. Retrieved from Annual

Report 2017:

https://www.bridgestone.com/corporate/library/annual_report/pdf/bs_annual_2017_opera

tional.pdf

Bridgestone. (2019). A Global Dream. Retrieved from Bridgestone:

https://www.bridgestone.com/corporate/history/index.html

Bridgestone. (2019). About the Bridgestone Group. Retrieved from BRIDGESTONE DATA

2019: https://www.bridgestone.com/corporate/library/data_book/pdf/BSDATA2019.pdf

Bridgestone. (2019, June 18). Bridgestone Technology Helping Ensure Earthquake-Ready

Venues for Olympic and Paralympic Games Tokyo 2020. Retrieved from Bridgestone:

https://www.bridgestone.com/corporate/news/2019061801.html

Bridgestone. (2019). Code of Conduct. Retrieved from Bridgestone:

https://www.bridgestone.com/corporate/library/corporate_governance/pdf/Bridgestone_gl

obal_code_of_conduct.pdf

Bridgestone. (2019). Financial Data: Dividend. Retrieved from Bridgestone Investors:

https://www.bridgestone.com/ir/financialdata/dividend/index.html

Bridgestone. (2019). Locations. Retrieved from Bridgestone:

https://www.bridgestone.com/corporate/locations/index.html

Bridgestone. (2019). Our Headquarters. Retrieved from Bridgestone Americas, Inc.:

https://www.bridgestoneamericas.com/en/corporation/our-headquarters

Bridgestone. (2019). People. Retrieved from Bridgestone:

https://www.bridgestone.com/responsibilities/people/index.html

Bridgestone. (2019). Products and Innovation. Retrieved from Bridgestone :

https://www.bridgestone.com/products/index.html

Bridgestone. (2019). R&D Facilities. Retrieved from Bridgestone:

https://www.bridgestone.com/corporate/locations/rd/

Bridgestone. (2019). The Bridgestone Essence (Corporate Philosophy). Retrieved from

Bridgestone: https://www.bridgestone.com/corporate/philosophy/

Bridgestone Tire. (2019). OFFICIAL TIRE OF THE NFL. Retrieved from Bridgestone:

https://www.bridgestonetire.com/nfl

13

CSR Wire. (2019, August 6). CSR News. Retrieved from The Corporate Social Resposibility

Newswire : https://www.csrwire.com/press_releases/42305-Bridgestone-Bloomington-

Plant-Recognized-for-Safety

Hill, C. W. (2013). International Business: Competing in the Global Marketplace. New York:

The McGraw-Hill Companies.

Marked by Teachers. (2015). Bridgestone internationalisation strategy. Retrieved from Marked

by Teachers: http://www.markedbyteachers.com/university-degree/business-and-

administrative-studies/bridgestone-internationalisation-strategy.html

Markets Insider. (2019). Bridgestone Stocks. Retrieved from Markets Insider:

https://markets.businessinsider.com/stocks/bridgestone-stock

mbasKOOL. (2019). Bridgestone Marketing Mix (4Ps) Strategy. Retrieved from Marketing Mix

of Companies: https://www.mbaskool.com/marketing-mix/products/17169-

bridgestone.html

mbasKOOL. (2019). Bridgestone SWOT Analysis, Competitors & USP. Retrieved from

Automobiles: https://www.mbaskool.com/brandguide/automobiles/3851-

bridgestone.html

Owler. (2019). Owler. Retrieved from Bridgestone’s Competitors, Revenue, Number of

Employees, Funding and Acquisitions:

https://www.owler.com/company/bridgestone#competitors

uTires. (2017, December 10). Who Made Bridgestone Tires: The Founder, Global Presence,

Best Products. Retrieved from Tires.com: https://www.utires.com/articles/made-

bridgestone-tires-founder-global-presence-best-products/

World’s of Advertising. (2011, November 30). Bridgestone Competitors. Retrieved from World’s

of Advertising: https://shadynassour.wordpress.com/2011/11/30/bridgestone-competitors/

14

Appendices

Appendix A: Net Sales of Bridgestone in Japanese Yen

https://www.bridgestone.com/corporate/history/index.html

Appendix B:

https://markets.businessinsider.com/stocks/bridgestone-stock

15

Appendix C: Dividend per share measured in Japanese Yen

https://www.bridgestone.com/ir/financialdata/dividend/index.html

Appendix D: s

https://www.bridgestone.com/corporate/locations/rd/

16

Appendix E:

https://www.bridgestone.com/ir/financialdata/segment/index.html

Appendix F: (2016-2018)

https://www.bridgestone.com/corporate/library/data_book/pdf/BSDATA2019.pdf

17

Appendix G:

https://www.bridgestone.com/corporate/library/data_book/pdf/BSDATA2019.pdf

Appendix H: ssion and foundations

https://www.bridgestone.com/corporate/philosophy/index.html