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Write a professional academic paper to answer the following questions:

1.How would you define Big Data Analytics?

2.What accounts for the current exponential growth of data?

3.What are the characteristics of Big Data?

Instructions: You must use at least 5 related sources for this assignment. Your paper must be at least 5 pages excluding the cover-page and reference-page. Your citations and references must follow an APA format. There will be a penalty for late assignment submission.

Text book:

  

Big Data Big Innovation: Enabling Competitive Differentiation through Business Analytics by Stubbs, Evan (ISBN: 978-1-118-72464-4) Publisher: Wiley